The BENDBL Philosophy
At BENDBL, adaptability doesn’t mean following the crowd. It means leveraging expertise to craft unique, innovative designs that challenge conventions and push boundaries. With a focus on collaboration, creativity, and sustainability, we’re here to help brands not just keep up with change but lead it.
Design Rooted
in Adaptability
Bend
01
Boundaries aren’t barriers - they’re starting points. We adapt by listening, learning, and crafting designs that flow seamlessly with your unique goals. Flexibility is at the heart of how we deliver meaningful, resonant solutions.
shape
03
Every idea holds the potential to become something extraordinary. Together, we shape your vision into impactful designs that evolve with your brand and its audience.
Push
02
Great design doesn’t settle for what’s already been done. We push beyond conventions to create bold, innovative solutions that challenge the status quo and inspire action.
transform
04
Design is a tool for transformation. We turn your goals into engaging experiences that create lasting value, inspire connection, and drive meaningful change.
meet ivelina
The Heart of BENDBL
Hi, I’m Ivelina, the designer behind BENDBL. My journey into design began with a simple fascination for problem-solving and creativity. I’ve always believed that design has the power to shape the way we experience the world, whether through the digital products we use or the way they make us feel.
After years of learning and refining my skills in UI/UX design, I decided to take the leap and found BENDBL - a design studio driven by the principles of adaptability, creativity, and sustainability. Every project I take on is more than just work; it’s an opportunity to create something that not only looks good but also contributes to a better, more sustainable future.
I partner with eco-conscious businesses, NGOs, and startups to bring their socially impactful ideas to life. Together, we can create digital experiences that captivate, connect, and make a positive impact on the world.
Say Hi!
Designing with purpose
curiosity
and innovation
crafting intuitive, story-driven experiences that connect people and push boundaries.
2018
2018 - Studied a 8 month course for graphic design, while working on my marketing job
2020
2020 - got my first freelance client - he paid me 60$ for my services, and I was sooo frickin happy!
2021
2021 - I decided that I’’m not ready to fully transition so I got a full time job as a UI UX designer
2023
2023 - I quit my full time job and started to pursue my design career full time
2024
2024 - started to share my knowledge, I became mentor and also I held a workshop about Accessibiliy in design
2025
2025 - I built Bendbl as a solo agency
Ready to Bend the Rules of Design Together ?
S
t
a
r
t
y
o
u
r
p
r
o
j
e
c
t
RECOGNITIONS
May 2024
Beyond Aesthetics: The Power of Ethical Design in the Digital Age
Webinar
since Aug 2024
Uxcel Mentor
Mentoring
Mar 2025
Roast my portfolio session
Webinar